MENOMONIE – The School District of the Menomonie Area has named Mitch Olson as the next head football coach at Menomonie High School, the district announced April 14.

Olson brings more than a decade of experience as a teacher and multi-sport coach. He most recently served as head football coach at La Crosse Central High School, where he spent the past five seasons leading the RiverHawks.

During his tenure, Olson guided Central to Mississippi Valley Conference (MVC) championships in each of the last three seasons and advanced to the WIAA playoffs all five season. He earned MVC Coach of the Year honors in 2023 and 2025. Olson earned a 32-20 overall record at Central. In addition, Olson was selected to coach in the Wisconsin Football Coaches Association All-Star Game in 2026 where he will serve as an assistant coach on the North large team.

Before his time in La Crosse, Olson spent 11 years teaching physical education while coaching football, baseball and working in strength and conditioning programs.

A 2009 graduate of Chippewa Falls High School, Olson earned a bachelor’s degree in kinesiology and physical education from UW-Eau Claire in 2015. He later completed a master’s degree in education at Viterbo University in 2020.

Olson replaces Mike Sinz, who stepped down after five seasons leading the Mustangs. Sinz has accepted the head coaching position at Eau Claire North High School.

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